Our approach Base&Co supports you throughout your campaign:

Analysing your past and current campaigns and their results.
Analysing the coherence of your methods in relation to your objectives.
Implementing a plan of action.
Creating and/or realising the campaign.
Managing and distributing.
Monitoring and optimising your R.O.I.

On what media are you going to distribute?

Our partner database

If our network is high-performance it's thanks to several factors: the number of partner sites, the volume of opt-in e-mails, the different themes available, and finally its qualitative positioning.

Partner sites with strong notoriety and wide-ranging targets, strategic spaces.
More than a simple relationship, we want to develop a genuine two-way partnership.

Base&Co database quality charter

Professional websites
Recruitment practices
OPT-IN database
Declaration to the National Commission for Data Protection and Liberties under the LCEN 2004 law
Monthly update of the contents and database of each partner

Our network in France

400 widely-known prestigious editor websites, non-specialised as well as specialists.

Themes

news & weather
sars
beauty, women's magazines
hot tips, games
cooking, health, senior citizens
dating
private sales, shopping, fashion
e-commerce, travel...

Volume
40 million opt-in e-mails declared under the LCEN 2004 law.

Database between 100,000 and 5 million e-mails.

Distribution

60% Women / 40% Men
between 16 and 65 years old

Performance

Over the previous year:
Average opening rate: 15%
Average click rate: 8%
Conversion rate: 14%

Sending out rate: 1/week/database
Updating frequency: 1/month

Cleanup process:
Subscription cancellation in the event of inactivity of more than 6 months.
Last cleanup: August 2010

A few figures (e-mailing only)

2009 (+28%)

Total unique visitors: 9,031,394
Total recruited profiles: 2,156,004

2008 (+34%)

Total unique visitors: 6,969,394
Total recruited profiles: 1,546,491

2007 (+46%)

Total visiteur unique: 3,969,394
Total recruited profiles: 1,019,491