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Marketing Direct n°137
Marketing Direct
n°137
01/04/2010

Base&Co & Wonderprice:
Winning shopping!

It was to get itself better known that Wonderprice called on Base&Co.

The idea was to enhance the image of Wonderprice.com, a website that offers an original concept of event-linked sales of big name products: every hour, the price of items drops while stocks last and at the end, whenever the purchase is made, everybody pays the same price.

The Base&Co agency thus developed a competition to improve the website’s visibility and acquire a maximum number of contacts to supply the database. The e-mailing campaign was distributed by targeting men / women / employed / 25 years and over and among Base&Co partners (advertising agency specialising in e-mailing) around the following themes: fashion, tips, decoration...

Luxury codes were retained for the website: black, gold and white with, in the background, the London universe and its shopping offer. Initial feedback from the campaign was good as it generated 8 million opt-in e-mails per month.

News

Independance Royale Indépendance Royale signs with Base&Co

Major player in the field of mobility products and services, Indépendance Royale offers different solutions like stairlifts for the elderly.
The Base&Co agency’s mission is to recruit qualified prospects.

De Dietrich De Dietrich uses direct performance marketing

To appeal to a public likely to install such products as boilers, heat pumps and photovoltaic panels, De Dietrich, condensation market leader, launches a profile recruitment campaign on the Base&Co network to reach more than 2000 profiles in 2 months.

Securitas Direct Securitas Direct launches a competition on the Base&Co network

Securitas Direct, residential electronic surveillance market leader in Europe, launches an event-linked campaign through the Base&Co agency whose aim is to increase the customer database.
Base&Co thus developed a communications project based on a competition to optimise the final result.

Bernard Tapie Bernard Tapie on the Internet

The Base&Co agency signs with BernardTapie.com, which offers solutions in a number of fields to spend less and better.
The aim of the agency is to recruit reactive and quality members to reinforce the activity and the visibility of the Bernardtapie.com website.

Bose The home cinema hi-fi company BOSE signs with Base&Co

Bose France, sound reproduction leader, signs two e-mailing campaigns with the Base&Co agency exclusively for the month of June: to promote and increase the visibility of the Wave range and the SoundDock Portable range. The agency’s aim is to recruit future customers interested in receiving a catalogue and/or information via a call centre.

Resto In Resto In launches a huge competition on the Base&Co network

The agency launches a competition on behalf of Resto In. Resto In is meal home delivery leader with more than 100 partner restaurants in Paris and Lyon. The objective is to develop the image and the activity of the delivery website, by recruiting qualified members via an effective and powerful lever: e-mailing on more than 300 different websites.

Emarketing.fr Press article: "Base&Co & Wonderprice: Winning shopping

Base&Co optimises its brand image by communicating in the magazine Marketing Direct during April 2010. Base&Co thus promotes the Wonderprice advertiser via the huge competition "Win a weekend shopping in London".
Read the article on page 58 or click here to see the online version

Clubatcost Clubatcost promotes via e-mailing on the Base&Co network

The Base&Co agency signs with Clubatcost, the first website allowing you to buy clothes from women’s, men’s, children’s collections and household linen with no margin and no go-between.
The aim of the agency is to recruit reactive, quality members to reinforce the activity and visibility of the Clubatcost.fr website.

Les Echos Les Echos Group at Base&Co

The Les Echos Group signs with the Base&Co agency via their "lesechosdelafranchise.com" website. The objective for the latter was to re-qualify recruitment via an e-mailing campaign.
The "Les Echos de la franchise" website allows professionals as well as individuals to choose to create a franchise.

Quechua Quechua promotes via the Base&Co agency

The Base&Co agency signs with Quechua, hiking brand of the Decathlon group, for a communication strategy via e-mailing.
The aim will be to promote products from the Quechua.com website, via a targeted network.

Vanessa Lobbe Nomination > Sales Manager > Vanessa Lobbe

Vanessa Lobbe is appointed sales manager for the Base&Co Company. Previously at Cécilor as well as at Crealog, Vanessa Lobbe was clientele director.
Her different assignments allowed her to prospect, identify, develop and manage agencies and advertisers.

Olivier Bouvet Nomination > Sales Manager > Olivier Bouvet

Olivier Bouvet is appointed sales manager for the Base&Co Company.
Previously at 1000mercis as Marketing Assistant, Olivier Bouvet was in charge of designing, realising and supervising online campaigns.

Fleurance Nature Base&Co signs with Fleurance Nature

For more than 35 years, Fleurance Nature has specialised in food supplements and cosmetics made with natural active ingredients.
Its products (more than 120 references) have already won over more than 300,000 customers. Base&Co’s mission will be to increase the brand’s sales volume throughout the year.

Nestlé Major Nestlé Fitness campaign on the Base&Co network

The Nestlé group again calls on the Base&Co agency to promote its Nestlé Fitness brand. A competition is launched on the targeted Base&Co network on the 7th September, with the aim of recruiting women from between the ages of 25 and 45.
The campaign will be extended until the end of the year.

Virgile de la Dure Nomination > Traffic Manager > Virgile de la Dure

Virgile De la Dure is appointed Traffic Manager at Base&Co. Previously at Mediacom as assistant digital consultant; Virgile De la Dure was in charge of managing advertising campaign projects on the Internet as well as developing, monitoring and controlling performances of the online communication plan.

Nestlé Nestlé’s "Croquons la vie" campaign on the Base&Co network

Croquons la Vie (live life to the fullest), the website of the community of Nestlé consumers in France, signed through its agency with Base&Co.
A competition will be launched on the Base&Co target network the 27th July 2009 with the aim of recruiting profiles from the age of 30 and above, with children.

Sofinco Base&Co signs with Sofinco, major lending institution player

Subsidiary of the Crédit Agricole SA group, Sofinco provides a wide range of credit and services to finance different purchases.
The Base&Co agency aims to recruit valid prospects and this all year round.

Nespresso Nespresso launches its new Citiz range with a huge competition

The Nespresso brand will launch a big competition on the Base&Co network the 4th June 2009, to collect new prospects, the aim of which is to target men and women aged 30 and over.

Strategies Base&Co continues its promotion by contributing to the strategies.fr website design

After advertising in the magazine Stratégies in April, Base&Co continues to promote by dressing the Stratégies.fr website in the Base&Co colours.
Check out the design here.

Strategies Base&Co promotes its image in trade journals

Base&Co optimises its brand image by advertising in the magazine Stratégies in April 2009.
Base&Co associates its image with "Publicité sur Internet: les agences web toujours en mutation" (Advertising on the Internet, web agencies always transforming). Click here to see the ad.

Orange Campaign for the Orange book prize on the Base&Co net

In the context of the Orange book prize, the company Orange will entrust the recruitment of these profiles to the Base&Co agency.
On this occasion, Internet users will be able to leave their comments on the books of their choice, and maybe win an entry to a day at the Book Trade Show.
This will take place from the 13th to the 18th March 2009, Porte de Versailles in Paris.

Realityprice Realityprice signs exclusively with Base&Co

The Realityprice company signs an exclusive recruitment contract for Opt-in members throughout 2009 with the Base&Co agency.
From the 1st March to the 31st December 2009 Base&Co will launch a huge campaign to collect profiles to create a database peculiar to the Realityprice website.

Wonderprice Wonderprice celebrates the launch of its new version

Wonderprice, your event-linked website selling big names, celebrates the launch of its new version with a huge competition.
The campaign, which starts at the beginning of December, allows you to win a Shopping trip to London, money to go Christmas shopping as well as dozens of gift vouchers on the website.

Banque Populaire Base&Co targets and recruits for Banque Populaire

The Base&Co agency optimises the recruitment of Newsletter members on behalf of the Banque Populaire group.
The aim is to qualify profiles via a registration form.

Snapfish Snapfish offers to print 40 photos free on the Base&Co network

Snapfish, website of the Hewlett Packard group, is an online digital photo printing service.
During October, the Base&Co agency will distribute a sales campaign to print 40 photos for free on its e-mailing network.

Oasis Oasis launches a fruity competition

For the summer, the Base&Co agency has the pleasure to relay a huge campaign for the Oasis brand.
A fruity world to discover in the form of a competition, which will take place during September 2008.

Securitas The Securitas group signs with Base&Co

The Base&Co agency will launch a marketing campaign for the Securitas Direct brand from the 12th June 2008.
Leading French group for private security, Securitas puts the emphasis on proximity with a network of 110 agencies all over France, 1000 vehicles and 20,000 employees.

Nespresso The Nespresso brand launches a big gift voucher campaign

Nespresso exclusively renews with the Base&Co agency a campaign to recruit qualified members.
Base&Co will launch a big gift voucher campaign on its network from May to June 2008.

Sephora Base&Co distributes the Sephora competition

On the occasion of the release of "Sex and the City: The Film" on the 28th May 2008, Sephora and Sex and the City are launching a big promotional campaign via a competition on the Base&Co network to target women.
The campaign will take place from the 05/05/2008 to the 31/05/2008.

2xMoinsCher 2xMoinsCher advertises on the Base&Co network

The 3 Suisses group, via 2xMoinscher, will advertise on the Base&Co network from May 2008.
The 2xMoinsCher campaign, which will benefit from an exclusive visual on the Base&Co network, will offer gift vouchers.

Meetic Meetic puts its faith in Base&Co again

The Base&Co agency will launch a special “free 3 day” offer for Meetic, European Internet dating leader.
The campaign will take place in April 2008 only.

Banque Populaire The Banque Populaire group launches a huge competition

The Base&Co agency will exclusively launch a huge Banque Populaire competition on its network from mid-April.

Base&Co The Base&Co agency sets up on the Champs Elysées

To continue developing, the Base&Co company has been at 120 de l'avenue des Champs Elysées in the 8th arrondissement of Paris since the 28th February 2008.
The whole Base&Co team will be delighted to receive you there for a future appointment.

RAID 4L TROPHY 2008 Base&Co, sponsor of the 574 team at the 4L TROPHY 2008 RAID

Base&Co is proud to sponsor the women’s 574 team, for the 2008 4L Trophy event, which will take place in the desert in the Far south of Morocco. The team is made up of Nina Costaganna and Julie Brand, both students in their second year of business school at the MBA Institute de Paris. The whole Base&Co team wishes them good luck!

Hepar Big Hepar campaign exclusively on the Base&Co network

At the end of January 2008 Base&Co will exclusively launch a huge competition for the Hepar brand. Hepar chose the Base&Co agency to look after recruiting profiles via e-mailing.
The Hepar competition targets people aged 35 and over, who are looking for advice on health and well-being.

Maggi Nestlé on the Base&Co network via the MAGGI competition

At the end of January 2008 Base&Co will exclusively launch a huge competition for the MAGGI brand.
The distribution will be done via e-mailing only, targeting women.

Sephora Base&Co is proud to offer the Sephora competition on its network

At the beginning of October Base&Co launches a huge Sephora competition.
Since the 4th October, a collection campaign is taking place on the Base&Co network, and already more than 40,000 Internet users have taken part in the competition.

Base&Co Base&Co launches its new statistic interface

Base&Co is proud to announce the set up of its new statistic tool in partnership with Weborama.
AdPerf Track technology counts the results and turnover in real time and allows you to put a figure on your revenue automatically.

TF1 Base&Co is campaigning on TF1

Our specialist Advertising agency on the Internet has been entrusted with launching the first “televisual” campaign for Atoutmail, our exclusive partner.
The campaign will be relayed during the programme Arthur, À prendre ou à laisser, from the 13th to the 24th November.