Base&Co, the agency
Created in 2005 by Edouard Lhuerre, Base&Co is an agency that specialises in e-marketing.We advise, create, realise and distribute our customers’ e-marketing campaigns on our network. We look after managing and supervising them in a specific and moderate way.
Base&Co’s goal is customer satisfaction from the beginning to the end of the campaign, both with regards realising the campaign as its profitability.
Base&Co in a few words:
- 400 partner websites
- 40 million Opt-In FR e-mails
- A quality network, 3 French and 6 European networks: Spain, United Kingdom, Italy, Switzerland, Germany, Belgium
- A number of references: Les Echos, Nestlé, Barclays, Securitas Direct, Bose, Orange, Nespresso, Banque Populaire, Sephora...
Base&Co announced a growth in sales 2010 - 2011 of 6%.
It also enhances its sales team with 2 more people and experiences.
Edouard Lhuerre, founder of Base&Co
Edouard Lhuerre, founder of Base&Co
Arriving on the Internet market in 1999, Edouard Lhuerre began his career within the sales and marketing team of Spray, sold to Lycos in 2000.In 2004 he became Business Development Manager at Valueclick, one of the most important interactive marketing groups in France and overseas with a $440 million turnover. He then noticed advertisers growing interest in a performance recruitment model, involving the concept of result (ROI).
In 2005 he decided to launch Base&Co, an advertising agency specialising in marketing e-mailing and recruiting profiles and opinions via acquisition and affiliation campaigns. In view of its success, Base&Co is evolving by giving advertisers a global offer, from the design stage through to distribution.
Today Base&Co is a booming agency that specialises in e-marketing.
News
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Indépendance Royale signs with Base&Co
Major player in the field of mobility products and services, Indépendance Royale offers different solutions like stairlifts for the elderly.
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De Dietrich uses direct performance marketing
To appeal to a public likely to install such products as boilers, heat pumps and photovoltaic panels, De Dietrich, condensation market leader, launches a profile recruitment campaign on the Base&Co network to reach more than 2000 profiles in 2 months. |
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Securitas Direct launches a competition on the Base&Co network
Securitas Direct, residential electronic surveillance market leader in Europe, launches an event-linked campaign through the Base&Co agency whose aim is to increase the customer database.
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Bernard Tapie on the Internet
The Base&Co agency signs with BernardTapie.com, which offers solutions in a number of fields to spend less and better.
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The home cinema hi-fi company BOSE signs with Base&Co
Bose France, sound reproduction leader, signs two e-mailing campaigns with the Base&Co agency exclusively for the month of June: to promote and increase the visibility of the Wave range and the SoundDock Portable range. The agency’s aim is to recruit future customers interested in receiving a catalogue and/or information via a call centre. |
